Advertisers targeting California consumers find Bakersfield's market of 315,837 residents highly attractive. The city's mix of retail centers, business parks, and residential communities creates diverse billboard placement opportunities.
Bakersfield Market Snapshot
- Population: 315,837
- Strong commuter traffic with peak volumes during standard business hours
- Strong retail market with regional shopping destinations
- Tech-savvy population responsive to innovative advertising
Outdoor Advertising in Bakersfield
Looking beyond billboards? We offer a full range of out-of-home advertising options in Bakersfield to help you reach your audience:
- Digital Billboards
- Bulletins (14x48)
- Posters (30-sheet)
- Transit Shelters
- Bus Advertising
Contact us for availability and rates on any media type in the Bakersfield area.
Prime Billboard Locations in Bakersfield
Strategic billboard placements in Bakersfield target high-traffic areas where your message will be seen by thousands of potential customers daily:
- I-15 corridor
- I-5 corridor
- I-10 corridor
- College area
- Industrial park entrance
- Hospital corridor
Top Industries Advertising in Bakersfield
Businesses across Bakersfield's key industry sectors leverage billboard advertising to reach local consumers:
- Agriculture
- International Trade
- Aerospace
- Healthcare
Billboard Advertising Tips for Bakersfield
- Focus on high-traffic intersections and retail corridor approaches
- Coordinate billboard timing with local events and seasonal peaks
- Digital billboards offer flexibility for rotating messages throughout the day
- Keep messaging concise - 7 words or fewer works best for billboards
