Outdoor advertising, also known as out-of-home (OOH) advertising, encompasses any visual advertising media found outside the home. From highway billboards to bus shelters, transit wraps to digital displays - outdoor advertising reaches consumers where they live, work, and travel.
Unlike other media that can be skipped, blocked, or ignored, outdoor advertising delivers your message to audiences throughout their daily routines. It's one of the oldest forms of advertising and remains one of the most effective for building brand awareness and driving consumer action.
While TV, radio, and print typically cost $25-$50 per thousand impressions (CPM), outdoor advertising averages just $3-$8 CPM - making it one of the most efficient media buys available.
Outdoor advertising pairs extremely well with digital campaigns. Many advertisers combine billboards, transit, or street-level placements with paid search, social, or mobile ads to reinforce messaging across channels. You don't have to choose just one—outdoor and digital are often most effective when they work together.
Outdoor advertising comes in many forms, each designed to reach audiences in different environments throughout their day. If you're unsure which outdoor media format is right for your campaign, our team can help you make the right decision based on your needs.
We offer a variety of outdoor media formats including:
Effective billboard design requires a different approach than other media. Viewers typically have only 5-10 seconds to absorb your message. Follow these proven principles:
The most effective billboards use 7 words or fewer. Your message should be understood at a glance. If you can't say it in a few words, billboard isn't the right medium for that message.
Choose clean, sans-serif fonts that are easy to read from a distance. Avoid script fonts, thin weights, or anything that requires effort to decipher. Text should be large enough to read from 500+ feet away.
Maximum contrast between text and background ensures readability. The best combinations include:
Avoid red on blue, red on green, or any low-contrast combinations.
Don't try to communicate multiple ideas. Focus on a single, memorable message or call-to-action. A confused viewer will remember nothing.
If using images, make them large and impactful. Small details will be lost. Product shots should be oversized and instantly recognizable.
Your logo should be clearly visible and recognizable. Brand colors help with recall. Don't hide your identity in small print.
While outdoor advertising is primarily a brand-building medium, you can track response through:
Whether you're launching your first billboard campaign or expanding your outdoor presence, our team can help you select the right locations, formats, and creative approach for your goals.
