Boise represents a significant advertising opportunity in Idaho, with approximately 202,832 residents and a thriving local economy. The city's major thoroughfares and commercial districts offer excellent billboard visibility for regional and national advertisers.
Boise Market Snapshot
- Population: 202,832
- Strong commuter traffic with peak volumes during standard business hours
- Strong retail market with regional shopping destinations
- Outdoor-oriented residents with active lifestyles
Outdoor Advertising in Boise
Looking beyond billboards? We offer a full range of out-of-home advertising options in Boise to help you reach your audience:
- Digital Billboards
- Bulletins (14x48)
- Posters (30-sheet)
- Transit Shelters
- Bus Advertising
Contact us for availability and rates on any media type in the Boise area.
Prime Billboard Locations in Boise
Strategic billboard placements in Boise target high-traffic areas where your message will be seen by thousands of potential customers daily:
- I-10 corridor
- I-80 corridor
- I-70 corridor
- Downtown area
- College area
- Hospital corridor
Top Industries Advertising in Boise
Businesses across Boise's key industry sectors leverage billboard advertising to reach local consumers:
- Mining
- Healthcare
- Agriculture
- Outdoor Recreation
Billboard Advertising Tips for Boise
- Focus on high-traffic intersections and retail corridor approaches
- Keep messaging concise - 7 words or fewer works best for billboards
- Coordinate billboard timing with local events and seasonal peaks
- Digital billboards offer flexibility for rotating messages throughout the day
