With a population of 228,775, Madison is an important market for outdoor advertising in Wisconsin. The city combines strong consumer spending power with strategic billboard locations along key travel routes.
Madison Market Snapshot
- Population: 228,775
- Strong commuter traffic with peak volumes during standard business hours
- Strong retail market with regional shopping destinations
- Family-focused market with traditional values
Outdoor Advertising in Madison
Looking beyond billboards? We offer a full range of out-of-home advertising options in Madison to help you reach your audience:
- Digital Billboards
- Bulletins (14x48)
- Posters (30-sheet)
- Transit Shelters
- Bus Advertising
Contact us for availability and rates on any media type in the Madison area.
Prime Billboard Locations in Madison
Strategic billboard placements in Madison target high-traffic areas where your message will be seen by thousands of potential customers daily:
- I-80 corridor
- I-55 corridor
- I-90 corridor
- Hospital corridor
- Industrial park entrance
- Main shopping district
Top Industries Advertising in Madison
Businesses across Madison's key industry sectors leverage billboard advertising to reach local consumers:
- Logistics
- Healthcare
- Financial Services
- Food Processing
Billboard Advertising Tips for Madison
- Keep messaging concise - 7 words or fewer works best for billboards
- Digital billboards offer flexibility for rotating messages throughout the day
- Focus on high-traffic intersections and retail corridor approaches
- Reserve prime billboard locations 30-60 days ahead in Madison
