Advertisers targeting New Jersey consumers find Paterson's market of 146,545 residents highly attractive. The city's mix of retail centers, business parks, and residential communities creates diverse billboard placement opportunities.
Paterson Market Snapshot
- Population: 146,545
- Strong commuter traffic with peak volumes during standard business hours
- Strong retail market with regional shopping destinations
- Educated consumers with high brand awareness
Outdoor Advertising in Paterson
Looking beyond billboards? We offer a full range of out-of-home advertising options in Paterson to help you reach your audience:
- Digital Billboards
- Bulletins (14x48)
- Posters (30-sheet)
- Transit Shelters
- Bus Advertising
Contact us for availability and rates on any media type in the Paterson area.
Prime Billboard Locations in Paterson
Strategic billboard placements in Paterson target high-traffic areas where your message will be seen by thousands of potential customers daily:
- I-78 corridor
- I-87 corridor
- I-80 corridor
- College area
- Industrial park entrance
- Downtown area
Top Industries Advertising in Paterson
Businesses across Paterson's key industry sectors leverage billboard advertising to reach local consumers:
- Tourism
- Media
- Manufacturing
- Healthcare
Billboard Advertising Tips for Paterson
- Digital billboards offer flexibility for rotating messages throughout the day
- Keep messaging concise - 7 words or fewer works best for billboards
- Reserve prime billboard locations 30-60 days ahead in Paterson
- Coordinate billboard timing with local events and seasonal peaks
