With a population of 117,090, Springfield is an important market for outdoor advertising in Illinois. The city combines strong consumer spending power with strategic billboard locations along key travel routes.
Springfield Market Snapshot
- Population: 117,090
- Strong commuter traffic with peak volumes during standard business hours
- Strong retail market with regional shopping destinations
- Family-focused market with traditional values
Outdoor Advertising in Springfield
Looking beyond billboards? We offer a full range of out-of-home advertising options in Springfield to help you reach your audience:
- Digital Billboards
- Bulletins (14x48)
- Posters (30-sheet)
- Transit Shelters
- Bus Advertising
Contact us for availability and rates on any media type in the Springfield area.
Prime Billboard Locations in Springfield
Strategic billboard placements in Springfield target high-traffic areas where your message will be seen by thousands of potential customers daily:
- I-90 corridor
- I-65 corridor
- I-70 corridor
- College area
- Main shopping district
- Downtown area
Top Industries Advertising in Springfield
Businesses across Springfield's key industry sectors leverage billboard advertising to reach local consumers:
- Automotive
- Food Processing
- Agriculture
- Financial Services
Billboard Advertising Tips for Springfield
- Focus on high-traffic intersections and retail corridor approaches
- Coordinate billboard timing with local events and seasonal peaks
- Reserve prime billboard locations 30-60 days ahead in Springfield
- Digital billboards offer flexibility for rotating messages throughout the day
