With a population of 173,966, Worcester is an important market for outdoor advertising in Massachusetts. The city combines strong consumer spending power with strategic billboard locations along key travel routes.
Worcester Market Snapshot
- Population: 173,966
- Strong commuter traffic with peak volumes during standard business hours
- Strong retail market with regional shopping destinations
- Educated consumers with high brand awareness
Outdoor Advertising in Worcester
Looking beyond billboards? We offer a full range of out-of-home advertising options in Worcester to help you reach your audience:
- Digital Billboards
- Bulletins (14x48)
- Posters (30-sheet)
- Transit Shelters
- Bus Advertising
Contact us for availability and rates on any media type in the Worcester area.
Prime Billboard Locations in Worcester
Strategic billboard placements in Worcester target high-traffic areas where your message will be seen by thousands of potential customers daily:
- I-76 corridor
- I-87 corridor
- I-78 corridor
- Main shopping district
- Industrial park entrance
- College area
Top Industries Advertising in Worcester
Businesses across Worcester's key industry sectors leverage billboard advertising to reach local consumers:
- Technology
- Healthcare
- Education
- Manufacturing
Billboard Advertising Tips for Worcester
- Focus on high-traffic intersections and retail corridor approaches
- Keep messaging concise - 7 words or fewer works best for billboards
- Coordinate billboard timing with local events and seasonal peaks
- Reserve prime billboard locations 30-60 days ahead in Worcester
